NASTY GAL
FT. CARA DELEVINGNE
SOCIAL CREATIVE DIRECTION • SOCIAL STRATEGY • VIDEOGRAPHY
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Led the social creative strategy for Nasty Gal’s Holiday Collection starring Cara Delevingne. Spearheaded the development of the social campaign’s creative concept, social media strategy, video content, and overall design direction.
JENNIFER BEHR
X MET GALA
SOCIAL STRATEGY • PHOTOGRAPHY
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Led social media content strategy for Jennifer Behr’s custom pieces at the Met Gala, showcasing designs worn by Sydney Sweeney, Lil Nas X, Laufey, Cynthia Erivo, and Ugbad. Developed social roll-out plan and captured exclusive behind-the-scenes content in-studio.
NASTY GAL
X EMRATA
SOCIAL CREATIVE DIRECTION • SOCIAL STRATEGY • VIDEOGRAPHY
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Led the social creative strategy for Nasty Gal’s Summer Collection starring Emily Ratajkowski. Spearheaded the development of the social campaign’s creative concept, social media strategy, video content, and overall design direction.
THE MAYFAIR GROUP
X 437 PARADISO
SOCIAL ART DIRECTION • SOCIAL STRATEGY • VIDEOGRAPHY
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Led social content strategy for The Mayfair Group’s Summer Collection launch in collaboration with 437: Paradiso. Developed the social roll-out strategy, shot the campaign video, and oversaw graphic design direction.
JENNIFER BEHR
PF24
SOCIAL CREATIVE + ART DIRECTION • SOCIAL STRATEGY • PHOTOGRAPHY • VIDEOGRAPHY
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Led the social creative and content strategy for Jennifer Behr’s Pre-Fall ’24 Collection. Developed the social media strategy, captured campaign photo and video content across various mediums, and art-directed stylized still life shoot.
NASTY GAL
HOLIDAY COLLECTION
SOCIAL CREATIVE DIRECTION • PRODUCTION
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Produced and directed creative for Nasty Gal’s Holiday Collection social shoot. Oversaw all production aspects, from assembling the crew to hosting casting sessions, while developing social strategy and directing on-set.
THE MAYFAIR GROUP
ANSWERS MAY VARY
SOCIAL ART DIRECTION • SOCIAL STRATEGY •
VIDEOGRAPHY • EVENT COVERAGE
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Led social content strategy for The Mayfair Group’s Answers May Vary Collection during Mental Health Awareness month. The collection came to life through an interactive pop-up event in Los Angeles.
Developed social content, strategy, executed live coverage of pop-up event, shot + edited event recap video, and oversaw graphic design direction.
JENNIFER BEHR
PF24 BRIDAL
SOCIAL CREATIVE + ART DIRECTION • SOCIAL STRATEGY • PHOTOGRAPHY • VIDEOGRAPHY
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Led the social creative and content strategy for Jennifer Behr’s Pre-Fall ’24 Bridal Collection. Developed the social media strategy and captured campaign photo and video content across various mediums.
THE MAYFAIR GROUP
GOLDEN ERA
SOCIAL ART DIRECTION • SOCIAL STRATEGY
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Led social content strategy for The Mayfair Group’s Summer Collection: Golden Era. Developed the social roll-out strategy and oversaw graphic design direction.
JENNIFER BEHR
H23
SOCIAL CREATIVE + ART DIRECTION + STRATEGY • PHOTOGRAPHY • VIDEOGRAPHY • EVENT COVERAGE
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Led the social creative and content strategy for Jennifer Behr’s Holiday ’23 Collection, brought to life through a Holiday Fête on Park Avenue South in New York.
Developed the social strategy, captured campaign photo and video content across various mediums, executed live event coverage, and shot event on film.